Tea Heritage

Our principal brand, Pryce, was established in 2012 as a chinois gourmet tea brand that seeks to demystify the age-old perception that Chinese teas are only enjoyed during elaborate tea ceremonies.

Championing this unpopular idea, the brand drew on the company’s 100 years of expertise in the tea trade, sourcing for quality teas to develop great new tastes to breathe new life into the Chinese tea market.

Over the years, the brand has steadily grown its stable of subsidiary brands, with each curated for contrasting circles of consumer whom we welcome to share the genesis of Pryce. The unique epicurean blends within our band of brands have since been lauded by fans and international recognition alike for successive years.